MaaS in Japan

An opportunity for Swiss Companies

Agritech in Japan

Stepping through the doors of a world leader

Healthcare Tech in Japan

A booming market for Swiss companies

Fintech in Japan

Opportunities for Swiss companies


Swissbiz Japan, your official entry point for business with Switzerland


The Swiss Business Hub Japan (SBH Japan) in Tokyo is responsible for implementing Swiss export strategies in Japan and for promoting Switzerland as a business location.

Export Promotion

Are you looking to export or develop your business further in Japan?

The SBH Japan is the point of contact for Swiss and Liechtenstein companies.

Our team in Switzerland and Japan will help you decide on a suitable market strategy for Japan. We will prepare a service package based on your specific requirements and business priorities. We work with a wide network of local partners and industry experts.

Examples of our services are:

Marketing services

Industry analysis and trend-spotting, bespoke market studies, market compatibility tests, in-depth competition assessments and benchmarking, adaptation of marketing material etc.

Partner search

Identification and profiling of suitable distributors, agents, representatives or import partners. Introduction to a shortlist of potential partners, with portfolios consistent with your targeting strategy.

Promotional events

Organisation of exclusive opportunities and provision of facilities for Swiss and Liechtenstein companies to promote themselves and their products in Japan.

The SBH Japan offers free consulting services to Japanese companies wishing to set up a subsidiary or technological partnership in Switzerland.

Swiss economic and business structure

Information about the administrative and legal environment, practical steps to establish a company, labour market and laws, financial issues (costs and tax), real estate etc.

Local economic networks

Introduction to key stakeholders who can help accelerate your expansion. Assisting with the choice of business site(s), organisation of fact-finding visits to possible locations/partners/contacts, guidance on staff recruitment, etc.

Support in finding the right business or research partners in key Swiss industries

The SBH Japan benefits from a wide network of economic and technological contacts. It offers introductions to relevant research and technology transfer centres, business networks and clusters and can also help to target R&D partners.

As part of our mandate on behalf of the Swiss Government (State Secretariat for Economic Affairs SECO) and the Swiss cantons, we work closely with the regional and cantonal business promotion agencies in Switzerland.

Investment Promotion

Are you interested in establishing a presence in Switzerland ?